Can we first talk about the cinematography involved in this project! The story line itself is brilliant, but the story line leading up to his second song on the visual EP, Bad Loves Company, is ingenious. His style of videography reminds me of the 90’s era, mostly Busta Rhymes and Missy Elliot. During this time, most videos pushed the envelope and displayed concepts beyond the scope of the time. I believe that he achieved this flawlessly. We now live in an era where the weirder the video, the better, no matter the interpretation, but, Dem Atlas presents his videos in a way where it is not only congruent with the theme of the song but also highly innovative and creative at the same time.
Now that we got the visual out of the way, let’s focus on the actual song itself. The song starts out with an old school sound, reminiscent of the blues era in the 60’s and 70’s, where the instrumentation was simple yet effective. He then follows it up with an easy sound chorus which eases us into the true tempo of the song. Lyrically, Dem Atlas is very gifted. The second verse to me brings his skills out more. My favorite line begins the second verse. “Come meet me in the bar, let’s get happy in the church. Living parallel to hell, no breath left to exhale, expel.” To me, this one line brings everything into perspective. The whole scene is a big illusion to illuminate the fact that he knows what he wants but can’t get it because he cannot find any peace. So, he lives on the edge, teetering between right and wrong, good and bad, to search and find the peace that he desperately wants.
Story of my life…
This artist is amazing and, although I was asked to review one song, I couldn’t help but listen to the whole EP and at the same time marvel at the videos that accommodated them. So, follow him on his musical journey. Who knows, at the end, you may find a bit of yourself in the process.
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ARTICLE: MRCNNLIVE/ TLJones
EDITOR: La Mont Reed
IMAGE: deM atlaS