Peace Andreas, where you from?
I`m from Munich/Germany
How did you start in the music business?
Originally I started as an editor writing for Hip Hop magazines back in the early 90s. Then I changed sides and started working for record labels as a promoter and A&R. I also did the management for various European Hip Hop acts over the past 20 years.
How long have you been doing the Goons PR?
For three years now. It all started when DJ Illegal asked me to do the PR on the Snowgoons “Goon Bap” album. I think I did a pretty good job and since then I`m doing the promotion/marketing for all Goon Musick releases, but offer my services also to artists not signed to the label.
In your opinion what skills do you need to be a good PR person?
For me the most important thing is to be professional and reliable. This is a business and a good reputation will go a long way. It`s important having good connections to media outlets, bloggers, journalists and DJs to get projects/releases covered and played, interviews scheduled etc. It also helps being creative in the way you promote artists to arouse interest for them.
About how many languages do you speak, does that help?
I speak German and English. English not only helps a lot, it`s essential.
How many countries do the Snowgoons tour in?
The Snowgoons toured the US, Canada, all over Europe, Russia, the Philippines and Faroe Islands.
Who else do you work for?
Besides the Snowgoons I did campaigns for Onyx, Snak The Ripper, Edo.G, Jamo Gang, Nine, Fredro Starr, Sadat X, El Da Sensei, Sean Strange, N.B.S. just to name a few.
Stand out moments??
Being first and foremost a Hip Hop fan since the late 80s, those stand out moments for me are to work with golden era legends mentioned above. I used to watch their videos on Yo! MTV Raps back in the days on MTV and now, having to opportunity to work with them is something truly special. On the other hand it`s also a great motivation for me to help new artists gaining recognition in the game.
Can other artist contact you for work? Where?
Artists interested in hiring me for PR send an eMail to firstname.lastname@example.org
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EDITOR: La Mont Reed
IMAGE: Goon Musick