Vinyl culture keeps finding new ways to flip the script. From dusty basement crates to collectible color variants, physical music never really left the building. Now there’s a new format catching eyes..Tiny Vinyl, a pocket-sized 4-inch playable record built for collectors, music nerds, and heads who still love owning music in a physical form.
For the hip hop heads over here at MRC, one release immediately jumps out the speakers: Notorious BIG with “Big Poppa” on the A Side and “Hypnotize” on the B Side. Other notable titles are Kid Cudi Tiny Vinyl Edition – Day ‘N’ Nite /Pursuit Of Happiness (Nightmare) which Target says it sold over 400 plus records last month.
Seeing rap classics pressed in miniature form definitely opens the door for more hip hop drops in the future. Maybe Tiny Vinyl starts digging deeper into the culture with more underground releases, golden era classics, or indie rap exclusives. We’ll have to see where this little record movement spins next.
A pocket-sized spin on physical music. Photo credit: Nathan Zucker, Courtesy of Tiny Vinyl and ICLS.
“If the GenZer in your life is on the vinyl bandwagon (as many are), the irresistibly cute Tiny Vinyl albums might delight.”
“Tiny Vinyl’s records are something new: Each of the 4-inch records has a song on each side.”
“Tiny Vinyl transforms music collecting…featuring today’s biggest artists in irresistible form.”
“Tiny Vinyl Is Turning Massive Hits Into Pocket-Sized Playable Records”
“a miniature new way for fans to embrace the popular format.”
“These mini vinyl records might be your new favorite collectible”
March 31, 2026—Tiny Vinyl is one of the most innovative new physical music formats of the past 20 years, bridging the gap between modern and traditional to offer a new collectible for artists to share with fans that easily fits in your pocket. Tiny Vinyl is a joyful way for fans to appreciate their favorite artists in a special, limited-edition item curated by artists for their biggest fans.
Think of Tiny Vinyl as a fun collectible, akin to a baseball card, but still a playable record that measures four inches in size and can hold four minutes of audio per side. Tiny Vinyl is not intended to replace other forms of recorded music—it is a bonus for fans to collect.
Biggie exclusive drop available at Target.
Available online and in-store now, Tiny Vinyl is a curated collectible with two singles on a 4” vinyl disc. Tiny Vinyls can be found through partnerships with Target and other national retailers, and directly with exclusive artist partners.
Tiny Vinyl’s series of dedicated releases features many of the world’s biggest artists, including releases from BTS, Chappell Roan, Rihanna, Ariana Grande, Olivia Rodrigo, Huntrix (KPOP Demon Hunters), Gracie Abrams, Tate McRae, Doechii, Doja Cat, Noah Kahan, KATSEYE, Lola Young, Frank Sinatra, Lainey Wilson, Kacey Musgraves, Bruno Mars, Daddy Yankee, Teddy Swims, Britney Spears, Keith Urban, The Rolling Stones, Black Sabbath, Mötley Crüe and more.
Most recently, Tiny Vinyl partnered with independent K-pop label hello82 on an annual multi-release program, with two inaugural Tiny Vinyls from ATEEZ, with additional titles forthcoming. In addition to the Target partnership, Tiny Vinyl continues to partner with artists to develop bespoke editions for special album launches, fan clubs, gifting, tours, online sales, and more.
Photo by Nathan Zucker; courtesy of Tiny Vinyl
Tiny Vinyl was recently honored as one of Fast Company’s 2026 Most Innovative Companies in music. The outlet praised the company, saying, “Tiny Vinyl is a win-win for artists and consumers alike; the former has a new way to share physical media, and the latter gets an affordable, user-friendly memento.”
Tiny Vinyl Co-Founders, Neil Kohler and Jesse Mann, saw two trends overlapping.. the resurgence of vinyl and a trend toward miniature collectibles.
Kohler and Mann believed fans and the industry would connect with a new pocket-sized take on the ever-popular vinyl format. They then partnered with Nashville Record Pressing, an acclaimed vinyl manufacturer and Nashville-based subsidiary of GZ Media, the world’s largest manufacturer of vinyl records, to develop the format.
After releasing a handful of Tiny Vinyls with artists in Nashville, the Tiny Vinyl team realized they had a product with mass appeal. Each Tiny Vinyl is produced as a numbered, limited edition with the highest manufacturing standards – just like 12” vinyl.
Providing a more sustainable spin on vinyl, all Tiny Vinyl records are made from 100% bio-attributed vinyl while utilizing approximately 1/10th of the material versus a standard 12” vinyl to reduce reliance on fossil fuels and waste. With two tracks per disc, every Tiny Vinyl sold counts as two track sales—making them both collectible and chart-eligible with Billboard and the RIAA.
Over the past 20 years, vinyl sales have significantly grown and now top 50 million units per year in the United States alone (Sources: Billboard, RIAA, Luminate). With broad availability at Target and beyond in 2025, Tiny Vinyl is a dynamic addition to this trend, offering fans a new way to connect with their favorite artists.
Kid Cudi 4-inch Tiny Vinyl record
Website: www.tinyvinyl.com
Instagram: @tinyvinylrecords
TARGET-EXCLUSIVE TINY VINYL RELEASES
- Notorious BIG — A Side “Big Poppa” | B Side “Hypnotize”
- Doechii — A Side “DENIAL IS A RIVER” | B Side “ANXIETY”
- Kid Cudi — A Side “Day N Nite (Nightmare)” | B Side “Pursuit of Happiness (Nightmare)”
- Daddy Yankee — A Side “Gasolina” | B Side “Lo Que Paso”
- Doja Cat — A Side “Kiss Me More” | B Side “Streets”
- Rihanna — A Side “Needed Me” | B Side “Diamonds”
- Bruno Mars — A Side “Grenade” | B Side “Talking to the Moon”
- Ariana Grande — A Side “Yes, And?” | B Side “Internal Sunshine”
- The Rolling Stones — A Side “(I Can’t Get No) Satisfaction” | B Side “The Under Assistant West Coast Promotion Man”
- Black Sabbath — A Side “Paranoid” | B Side “Iron Man”
