The historic Halftime Show resulted in an explosion of performers’ streaming and viewing numbers, with increases reaching 390%. The official video for “Still D.R.E.” passed 1 billion YouTube views on the day of the show, and Eminem became first artist ever to have 10 albums with 1.5 billion Spotify streams.
Music research and analytics platform Viberate kept an eye on the artists’ data to see how the show affected their streaming and views, and which tracks resonated the most. Here are the key findings:
There were three tracks that people couldn’t get enough of in the week following the Halftime Show. Closing track “Still D.R.E.” saw a 261% increase on Spotify, landing 2 million daily streams on average in the week following the halftime performance. Also crossing the million daily stream average were 50 Cent’s “In Da Club” (1.3 million Spotify daily streams, a 134% increase) and Dr. Dre’s & Snoop Dogg’s “The Next Episode” (1.4 million Spotify daily streams, a 315% increase).
The official video for “Still D.R.E.” also passed 1 billion YouTube views on the day of the halftime show. The combined streams for “Still D.R.E.” and “The Next Episode” surpass 1.4 billion, while Eminem’s “Lose Yourself” was already streamed over 1.3 billion times. Eminem is said to become the first artist in history to have ten albums on Spotify with 1.5 billion streams each.
All the performing artists saw big jumps in their streaming numbers during the Halftime Show and in the following week. Mary J. Blige’s “Family Affair” daily streams were boosted by 176%, Eminem & Dr. Dre’s “Forgot About Dre” saw a daily stream increase of 175%, and Kendrick Lamar’s “Alright” was streamed 200% more compared to his pre-Super Bowl numbers. Additionally, all the performed tracks entered various music charts the following week and were among the top ten most-Shazamed tracks of the week.
This was also the first Halftime Show to exclusively feature Hip Hop artists, and it has already made the top five list of NFL’s most-viewed halftime shows on YouTube, surpassing 61 million views.